Brand Guidelines

Download our logos and check out guidelines on how to use them!
OPTION 1: General Use
  • Use the logo on all materials that have visibility outside of the store such as direct mail, magazines and outdoor advertising.
  • Design with brand recognition in mind. Go big or go home
  • Layer the logo over imagery with a transparency no lower than 80%.
  • Use the logo in either black or white
  • Flip or mirror logo
  • Disrupt the logo with other words or graphic elements
  • Use the old versions or any other marks or logos to represent our brand
Large Scale Use:
  • Use for applications over 2 feet in width such as billboards and banners, etc.
OPTION 2: Small Spaces
  • For small scale usage under 2" or 149 pixels wide
  • Use DSW initials with registered trademark
  • Use mostly online and in emails
Legal guidelines
Read the legal restrictions on logo use here.


For information on the Designer Brands logo or other subsidiary logos, please contact

Contact Information

For general assistance concerning Brand Guidelines, contact: